Have you ever reviewed a book at Amazon.com? Uploaded a photo to Flickr? Commented on a blog posting? Used tags to describe or access information? If you have, you ve contributed user-generated content to the web. But while many librarians and information professionals have accepted their roles as creators and managers of user-generated content (UContent), many have not. This comprehensive text considers the reasons behind UContent s wild popularity and makes strong arguments for cultivating it. While describing his own UContent experiences, the author has prepared a well researched book that serves as an overview, a status report, a primer, and a prognostication. The chapters are full of examples, insights, tips, and illustrations designed to help you process, administer, and enjoy the UContent phenomenon.