Winn LITE grip technology lightens clubweight for faster swing speed and increased distance. By shifting the balance point of the club downward, Winn LITE technology increases the launch angle for higher ball flight while enhancing clubhead feel for superior shotmaking. Features V17-Soft material for ultimate comfort, shock absorption, and feel. A portion of the proceeds from Winn"s Hero grip will go to the Troops First Foundation to recognize, honor and support our brave mens and women in uniform.