Why Grooming?Grooming is an serious part of your dog"s health. Brushing and combing help to remove dead hair and dirt and prevent matting. Dogs who are regularly groomed incline to have a healthier and shinier coat because it stimulates the blood supply to the skin. Grooming your dog can also be a nice way to bond with your dog, and it"s important to get him used to it from an early age. Many dogs learn to see their routine brushing as an alternate petting, another source of affection and attention. A good quality brush and comb will help you with your dog"s coat, but also remember that your dog"s eyes, ears, and nails require attention as well.How Often to Brush Your Dog?Ideally you want to brush your dog every day to start. For a puppy especially, this will get him used to being groomed so you can avoid brushing-related behavior problems in the future. How often you brush your dog after he"s used to it will depend on the length of his coat. You can stick with once a day, but most short-haired dogs only need to be brushed once a week. Dogs with thick coats will need to be brushed two or three times a week, more often during the beginning of spring and fall when shedding is the worst. Dogs with long hair will likely require daily grooming to avoid tangles or mats. If you fit dog brushing into your daily routine, you"ll keep your dog"s coat clean and healthy and build his trust in you.Complimentary Gift: Product comes with Zip-lock Travel Bag for easy storage. Please note that Alfie is a registered trademark and is exclusively distributed by Petoga Couture. Alfie trademark is protected by US Trademark Law. Use is strictly prohibited. Other seller offerings are counterfeits, they will not be identical to what is advertised. Petoga Couture ship from US thru Amazon therefore all orders with them are eligible for FREE Super Saver Shipping and Prime Shipping Upgrade.