AN INNOVATIVE COMBINATION DELIVERS CONTENT BOTH IN PRINT AND ONLINE. The CB4 core text offers a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from interviews with nearly 250 faculty and students. * SHORTER, COMPREHENSIVE CHAPTERS COMMUNICATE CONSUMER BEHAVIOR CONCEPTS IN a MODERN DESIGN. This edition uses an engaging and accessible format to present consumer behavior content in a more engaging, accessible format without minimizing coverage for your course. * CHAPTER-IN-REVIEW CARDS AT THE BACK OF THE STUDENT EDITION PROVIDE STUDENTS WITH A PORTABLE STUDY TOOL. These detachable, convenient cards provide students with all of the pertinent information needed for effective class preparation. * INSTRUCTOR PREP CARDS MAKE CLASS PREPARATION SIMPLE. Detachable Instructor Prep Cards for each chapter, conveniently located in the back of the Instructor"s Edition, offer a quick map of chapter content, a list of corresponding PowerPoint® resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently and easily transition to the new edition. * LEARNING TOOLS APPEAL TO DIFFERENT LEARNING STYLES. Extensive online study tools are available to students with the purchase of a new book. Multimedia resources include online quizzing, learning games, audio downloads, video podcasts, and more, only a click away.