How you think, what you plan, what you"ll tell and how you"ll tell it must change to reach the new jury. This book is about how we are entering a new era of litigation and persuasion with major challenges posed by the various changes in jury makeup, needs and expectations but most of all, in how we communicate now.In the pages of this work, replete with over 100 illustrations, you will discover how to rethink the traditional ways you"ve always tried cases as well as what tools you"ll use to persuade.