A conceptual model in each chapter helps students understand how that chapter"s key topics relate to one another and how these topics connect to coverage in other chapters. * Marketing Implication sections show students how various consumer behavior concepts can be applied to the practice of marketing, including essential functions such as market segmentation, target market selection, positioning, and decisions on promotion, price, product, and place. * Discussion questions at the end of every chapter encourage students to recall and analyze what they have learned and apply the concepts to real-world situations. * Online exercises provide extensive interaction with real advertisements, consumer data, and marketing strategies; relate chapter concepts to concrete experiences from students" lives; and explore how chapter concepts can be used in the workplace. * Exhibits illustrate how consumer behavior concepts apply to U.S. and international marketing situations.