This nationally recognized jury communications expert revisits the entire trial process and discusses how jurors have changed and what litigators now need to know to reach them. Using examples, illustrations, and how-to tips, every part of the trial is analyzed. The author explains todays new era of communication; major changes in jurors ability to listen, understand, and believe; and the three major obstacles to overcome;oral presentation of the case to technology-addicted jurors, understanding and bridging gaps between the generations, and reaching across multicultural jurors previous conditioning and lack of information about how U.S. business, government, law, and even juries work.