The aim of this book is to face up to and explain how organizations can escape from the "blame culture", where risk avoidance leads to stagnation, and turn to "gain cultures", which tolerate and even encourage mistakes in the pursuit of innovation, change and improvement. The book draws on analysis of over 200 accounts of real mistakes within business and organizations and looks at the types of mistakes made, the context they were made in and how they helped learning and development. The book aims to give sound advice on how individuals learn, practical measures that orginizations can adopt to enhance learning through better management of mistakes, and the promotion of a culture which supports and fosters experimentation and risk taking.