Phthalate-Free soft Plastic Composition-Extremely precise bio-salt infused formulas match bait density to body shape for maximum action * Multi-Species-Body shape and action are perfect for most gamefish applications * Ribbed Surface Area-Significant ridge structure creates a softer "life-like" feel while increasing lure surface area and allowing increased pheromone distribution * Ultrabite Aggression Pheromones-A custom blend of "aggression" and "fear" pheromones that mimic the natural predator vs. prey response * Designed to Trigger Feeding Instinct-Body designs present the exact required profile. Serious action with pro-picked colors, perfect for every condition