The "Jazz For Dinner" compilation and cover design have been extensively researched within focus groups with very positive results - the groups were very enthusiastic about the album being linked with lifestyle and focused around an event and they were perceived to be fresh ideas, it meant they trusted the concept behind the albums to provide the right mood for a dinner party and were less interested in the specific tracks. The albums address a recognisable need for reliable background music for dinner and opens the door for people who may not know much about jazz or classical music. The brand name "... for Dinner" can be extended into a range of many other different genres which have also been researched.