Rock Music - first dismissed as a passing fad - quickly scored a profound cultural change in history: Language, Fashion, Marketing, Media, Politics, Design, Movies, Sex, Parenting, Art, Race, Drugs, Spirituality -- nothing remained the same. Bill Young was in charge of radio programming for fifteen years during this time at one of the nation"s most influential Top-40 radio stations. Along the way, Bill also became known as the "voice" of Rock and Roll -- creating advertising for most of the major concert tours, from AC/DC to ZZ Top! Bill Young"s new book, "Dead Air--The Rise and Demise of Music Radio" is a must-read, roller-coaster ride for everyone who loved radio and rock "n roll!