MAVEA is the new generation of water filtration from Germany, bringing a new line of filters and systems to North America. The Maxtra filter is a next-generation filter used in MAVEA Elemaris and Marella systems, as well as Tassimo brewing systems. Clean. Filter micro-screen reduces release of carbon particles into water. Fast. No pre-soaking to activate filters. The filter is steam sterilized and then vacuum-sealed to maintain its ready-to-use condition. Safe*. Contains silver to provide antimicrobial protection and extend filter life. BPA Free. All filter system components are made from BPA Free materials and certified safe for use with drinking water. Consistent. Unique shape delivers consistent performance over the life of the filter. * This product does not protect individuals from bacteria, viruses and other disease organisms EVOLUTION OF THE FILTER MAVEA has introduced a new line of advanced pour through pitcher filter systems and filters that have a numerous advanced design features to make your filtered water experience significanty better. These are our Elemaris and Marella pitchers and MAVEA Maxtra filters. WQA–certified to significantly reduce chlorine and other unwanted elements How does the MAVEA filtration system work? New generation of filter technology that is certified by the Water Quality Association to NSF standards 42 and 53 to reduce: Chlorine taste and odor Heavy Metals (mercury, cadmium, copper) Agricultural Chemicals (atrazine, simazine) Industrial Pollutants (benzene, tetrachloroethylene) Optimal mixture of activated carbon and ion exchange resin beads that work together to improve water taste and reduce contaminants Activated Carbon - absorbs chlorine and organic compounds like chemicals and pesticides Ion Exchange Beads – capture heavy metals and reduce water hardness Silverized - The filter media is silverized to inhibit the growth of bacteria to maximize the filter life 85% of all households have hard drinking water! To dramatically see and taste the difference between regular tap water and water filtered by MAVEA, try “the MAVEA tea test”. Make two cups of tea (the higher the quality of the tea, the more you’ll notice the difference in your results). One cup with straight tap water and the other with MAVEA filtered water. Then look at the two teas. You’ll notice that the MAVEA tea is a clearer, more translucent, appetizing amber color. Next, taste them. The MAVEA tea will taste better. You’ll notice the flavor and even the aroma of the tea is crisper and more perceptible. MAVEA MAXTRA Filters are featured in select high-end Tassimo brewers Only Tassimo can make coffees, espressos, cappuccinos, lattes, tea, hot chocolate and iced beverages in about 1 minute at the touch of one button - MAVEA ensures exceptional flavor every time and can help prolong the life of other kitchen appliances including electric kettles, pressure cookers and cookware. Sustainable: Each MAXTRA filter replaces three hundred 500-ml bottles. We are also the only company that supports its filters with a comprehensive filter take-back and recycling program. Every part is reused. Nothing goes to the landfill. You can bring your used filter to recycling bins in stores or just mail them back to us at our expense. CERTIFIED TO REDUCE: Chlorine taste and odor Industrial pollutants (benzene, tetrachloroethylene) Heavy metals (mercury, cadmium, copper) Agricultural chemicals (atrazine, simazine) Limescale* * Limescale reduction certified in internal tests, not certified by WQA. What are the benefits of MAVEA filtered water? 85% of all households have hard tap water. While safe to drink, this water may contain substances that affect its taste, smell appearance and overall quality. MAVEA filtered water significantly reduces chlorine taste and odor, making you drinking water clearer and refreshingly delicious. MAVEA filtered water also improves the taste of coffee, tea and concentrated beverages! Even your ice cubes look and taste better! Plus, Mavea filtered water can increase the life span of domestic appliances by reducing limescale build up. Who is MAVEA? MAVEA is a subsidiary of the world’s leading water filtration company that invented the category 45 years ago in Germany. Today, we serve millions of consumers worldwide, but water remains our only passion and business. MAVEA products were introduced to North America in 2009 to offer consumers premium water filtration experiences.