SPF 15. With sunscreen for dry chapped lips. It soothes. It protects. Suffering from chapped lips and occasional cold sores, Alfred Woelbing invented Carmex lip balm in Milwaukee in the early 1930s. Formulated with a variety of natural ingredients, the mixture was carefully hand poured into small glass jar, which Alfred would sell to pharmacists from the trunk of his car. Over the last 70 years, people have come to love the lip balm that works like no other. Carmex lip balm tested on family members - not on animals.