Hospital executives and managers are shifting from the old fee-for-service model to managed care. This book is a pragmatic tool that aims to help healthcare executives and managers move from the old paradigm of healthcare to the future of managed care. By utilizing the economic models and benchmarking techniques found in this book, professionals may accurately access their hospital"s competitive position in the community and properly position their facilities for the future. The book leads the reader through tactics for uncovering market needs, methodologies for conducting internal diagnosis and evaluating the financial impact of the current operation structures, increased market share through partnerships, and case studies from other industries that illustrate successful business practice.