At Just For Men we are dedicated to helping guys look and feel their best. As the world"s leader in men"s haircolor, we are confident that you will be happy with the way you look. One application lasts up to 6 weeks and looks natural as it only targets the gray hair. Our haricolor replaces gray with subtle tones that match your natural hair color. Vitamins enrich and rejuvenate your hair, leaving it thicker and fuller looking. Just For Men comes in 11 natural looking shades. So, it"s easy to find one that truly matches your natural hair color. Can"t decide between two shades? Try the lighter one first. You can always go darker later. Our products are made in the USA.