Heddon - the very name defines the world"s most collectible fishing lures and Clyde Harbin, "The Bassman[trademark]" - the world"s authority on Heddon lures. Put them together in one volume and start reeling customers in! This update to the highly sought-after James Heddon"s & Son"s Catalogues, assembled by Harbin in the 1970s, includes thorough coverage of Heddon catalogues dated 1902 to 1953. These Heddon catalogue covers and pages are prized by collectors and illustrate the stories of the early Heddon lures. Hundreds of full-colour catalogue photos are displayed.