AmeriColorTM Soft Gel PasteTM represents a completely new approach to food color formulation delivering superior results over conventional food colors especially when coloring icings and whipped toppings.Soft Gel PasteTM will color: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with the addition of flo-coat). Colors Included: Electric Blue, Electric Yellow, Electric Green, Electric Orange, Electric Pink, Electric Purple