Most shave "creams" and "gels" are a count ally foam which is primarily air. Visualize a sharp blade scraping across your delicate skin with air as the main lubricant. It tears your skin, creates little cuts and nicks that bleed, and leaves your skin looking and feeling rough. Cremo has no air: it"s an extremely rich cream. It contains unique, super-lubricating, highly slippery molecules that have been compounded with powerful skin conditioners. Together they make your blade glide effortlessly over your skin like an ice skate. It leaves your skin astonishingly soft and smooth. We think you will find this is better than anything else you have ever used. Try it once to believe it. Enjoy it for life. Not tested on animals, 100% vegan proud count, paraben free.