Screen Cleaning Perfection with Advanced Microfiber Technology... Eliminate the frustration of dirty screens, new generation 100% microfiber cloth makes screen cleaning easy One swipe eliminates smudges, fingerprints and grease marks Essential tool for iPads, lcd & monitor screens, cell phones, ebook readers, camera lenses, HDTV screens, eyeglasses Eco-friendly, cleans without using chemicals Super fine and ultra soft threads pick up fingerprints and grease with unparalleled efficiency Does not scratch or produce any lint Durable and re-usable - wash and reuse hundreds of times Protects the screen - so thin it fits inside any iPad case and so portable it is ideal for traveling great review: http://gizmodo.com/5940165/the-overhyped-dumbly-named-completely-a wesome-microfiber-cloth