The new inspirational and motivational "zentrepreneur"s guide" with a focus on marketing, from the authors of the highly-acclaimed, life-changing Success at Life, the two self-described "zentrepeneurs" who run the unique, socially-conscious company where life and work are an interconnected adventure. Ancient wisdom and timeless philosophies, knotted together with state-of-the-art insights and observations, address the realities of the marketplace, demystifying the fears and terrors of marketing a dream that captures the soul. This fast- paced, witty excursion will encourage and inspire, inspirit and enthuse as never before by moving the reader ever onward, empowering them to experience the wows and the wonders of their richly deserved dream. With their trademark wit and passion, the authors tell how to: Jettison toxic blocking beliefs • Discover the discipline of perseverance • Maintain faith in the face of "dream killers" • Embrace design to create a visual identity • Build a buzz • Do well by doing good • Enjoy the journey. Rubin and Gold will awaken you to the most important distinction you will ever make: While entrepreneurs get hold of an idea, Zentrepreneurs allow an idea to get hold of them.