Falsey offers a complete guide to the purpose and development of corporate philosophies and mission statements--the codified principles that guide the actions and operations of corporations. In addition to explaining the basic features, goals, and use of mission statements, Falsey also includes detailed information about the philosophies and statements of prominent companies such as WR Grace & Co., Johnson & Johnson, and others. Having been a part of the corporate world for years, and having experienced different principles and cultures within many small and large corporations, I feel that [this] book provides an excellent perspective on how a good set of corporate principles, or philosophies can help guide an organization through its normal or difficult times. I found the book comprehensive and well organized. Victor V. Menayan, President, Styrotech CorporationFalsey offers a complete guide to the purpose and development of corporate philosophies and mission statements---the codified principles that guide the actions and operations of corporations. In addition to explaining the basic features, goals, and use of mission statements, Falsey also includes detailed information about the philosophies and statements of prominent corporations such as WR Grace & Co., Johnson & Johnson, and others. He shows that in some cases a corporate philosophy can effectively guide a company through difficult times--as was the case with the newsmaking TYLENOL poisoning that threatened to damage seriously the reputation of Johnson & Johnson and the continuing success of an important product.Falsey himself was employed by Johnson & Johnson during the TYLENOL episode and experienced first-hand the positive effects of adherence to an integrated corporate philosophy during times of turmoil. His book draws upon that experience as well as extensive research and in-depth interviews with top executives in a number of major U.S. companies. The result is a comprehensive, practical guide for corporate communications managers and staff charged with the responsibility for developing and disseminating company mission statements, and for top corporate management as well. Every facet of mission statement development and use is covered thoroughly, including assessment of need, key features, writing the mission statement, measuring success, and going beyond the mission statement.