The unique texture of MAKE UP FOR EVER Eyeshadow is due to its high pigment density, which makes them last and last. You can obtain maximum coverage with the Matte texture; the Semi-Matte has a silky satiny feel; and the iridescent shades give a transparent sheen.Dany"s Tip "If you have dark skin, try applying a light-colored shadow over the entire lid first before applying a darker color, for luminous highlights."Sephora is the exclusive beauty retailer for this product.