What do we actually mean by creativity? " "I"ve no idea. Isn"t it when you create something? " "Fair enough, and that happens in a delicate play between imagination and reason". This quote from "Sophie"s World" by Jostein Gaarder shows exactly where this book will give a helping hand, namely the cooperation of imagination and sense through the use of different methodologies applied correctly in a creative process. Therefore the authors have selected more than fifty creative tools which they explain in a comprehensive and practical manner. Using the tool selector the reader can determine which tool is appropriate for the various components of a creative program.