A breakthrough in the science of oral hygiene. Kiss My Face Wake Up Toothpaste uses special ingredients containing, Icelandic Moss (natural whitener), Peppermint (natural flavor), Horse Chestnut (for healthy gums), Tea Tree Oil (cleansing and antiseptic), Menthol (natural flavor) and CO-Q10 (for healthy gums) As always, our products contain no animal ingredients, artificial colors, or unnecessary chemicals and were not tested on animals.