Selecting the right coffee hasn"t always been this straightforward. We" re proud to pioneer a better, easier way to pick your perfect cup- our new Level System. From light, bright Level 1 to the bold intensity of Level 5, there"s an expertly blended Level for everyone. Spontaneous and fun, you"re a curious optimist. Fond of going off the beaten path, you enjoy creating your own adventures and seeing where your heart leads you.