The Dr. Fresh Snoopy light up timer toothbrush looked almost like a toy with its lighted up features and a snoopy figure on the other end of the toothbrush. Definitely an attention grabber for kids who want to have a fun experience while brushing their teeth. The blinking lights signify the 1 min timer for kids to brush their teeth for the entire time. Turns brushing teeth into a fun game for kids! No battery needed. The bristles are very soft and the toothbrush is designed to fit a child�s mouth. I tested out the toothbrush just to see how soft it was because a child�s teeth and gums are more sensitive than adults. The bristles were very soft and I could easily glide the toothbrush across my teeth. Then handle was a good size fit for a child�s hand. Unfortunately I do not have any small children to test this product out on so I can�t do a product review from a child�s perspective. I would however feel comfortable buying this toothbrush for a cousin or a family friend.