We started Natural Value in 1995 with 25 products and one compelling mission: to make natural and organic food products more affordable. We think that a healthy lifestyle should be affordable for everyone. We developed Natural Value because we felt that we could find and deliver premium quality natural and planet-friendly products to the marketplace in a more efficient and cost-effective manner. To that end, we’ve managed to streamline the distribution process and lower the cost of living well. Our goal is not to woo Wall Street with large profit margins. It is to reward your commitment to living responsibly with lower prices on natural products. We prefer a business model where everyone, including you, profits. Natural Value offers quality products at great prices. We are passionate about what we do. We’re going to keep doing what we are doing because we love it and we believe it is important.