Let’s face it. Not all chips should go around naked. Some brands mask sad potato flavor with a host of extreme, unnatural flavorings. We, on the other hand, searched the world over for the ideal potato, gently cooked it to perfection, and let it run around in the buff, just as nature intended. Open up a bag and see for yourself. Behold, the perfect chip. Pick one up. Turn it gently in your hand. Admire the character, the unique, individual shape, the beautiful tawny gold color. We gently cook our potatoes to perfection in the finest oils, and then gently season them with the freshest, all natural ingredients and spices, creating chips with deep, rich flavors and fresh-from-the-field character. Kettle chips have bold flavor and hearty crunch. They taste so great because they"re made from all natural, real food ingredients and the finest potatoes, natural oils and craft cooking methods. And they"re backed by a commitment to sustainability like wind power, solar power, green building and biodiesel. Kettle Brand Potato Chips: simply great tasting, all natural potato chips made by a company that cares.