News from the hollow tree! keebler and terracycle have joined forces to collect and turn cookie wrappers into great eco-friendly products your family will love. get involved and discover how this wrapper can be repurposed through upcycling. go to keebler.com to: help keep wrappers out of landfills. learn about and join a cookie wrapper brigade. collect wrappers for a good cause.. Visit keebler.com for more information on promotions, recipes, products, and faqs..