Manufacturer"s Information:Apply generously to wet hair. Lather, rinse and repeat. Revives overworked hair. Alberto V05 Shampoos are specially formulated with 5 essential ingredients for beautiful, clean, manageable hair.Revives overworked hair. Alberto V05 Shampoos are specially formulated with 5 essential ingredients for beautiful, clean, manageable hair. Alberto V05"s special combination of five ingredients, three to clean plus two to add manageability, provide thorough but gentle cleansing while leaving hair healthy-looking.