To silken, soften and shine Introducing Lee Stafford"s award winning Poker Straight Shampoo with luxurious extracts to silken, soften and add glorious shine. This is your first step to BEAutiful, straight hair! One of their special ingredients is Mega Quat. Attracted to the negative charge on the surface of your hair, it will neutralise the charge and reduce static. So not only are you improving the condition of your hair, you"re flattening it at the same time! BEAutiful! AND for the next generation of heat tool junkies they have added the P2FiFTY COMPLEXTM to keep hair safe and healthy from the scorching heat of professional straightening irons up to 250°C.