Lures and Baits can now fluoresce with UV Super Scent. Special "UV" features helps attract fish from greater distances giving anglers an advantage. Fish see your bait - like a flashing mirror - drawing them closer so the powerful scents and bite stimulants trigger the strike. Fish love it. Makes all lures and baits more effective. Apply directly to lures, plastics and baits to increase effectiveness. Fish in normal manner and re-apply as needed.