This book provides a concise overview of the field of performance measurement. The book discusses market, financial, and nonfinancial measures of performance and stylized combinations of those measures. It describes general principles of measurement that can be applied to all organizational settings and all levels of analysis within those organizations (i.e., corporate, division, department, individual). The book provides examples and evidence about what can go wrong if the wrong measurement choices are made. It concludes with some normative advice that managers can use when making their performance measurement choices.