For bigger, fuller, fatter hair From the Catwalk to the Red Carpet, BiG hair is everywhere! Thanks to the Pro-VolumeTM complex of conditioning agents, my BiG FAT Healthy HAiR award winning SHaMPOO will give you exactly what it says on the tube - bigger, fuller, fatter hair! This healthy treat will banish dulling deposits that make hair go lank and limp, so hair will be left super glossy and dazzling with shine! To top off the BIGNESS, Lee Stafford has added in some Panthenol which is renowned for keeping hair healthy.