This book provides quick and practical research techniques that you can use to inform design. You will be introduced to essential research techniques such as affinity diagrams so that you can successfully base your design directions on user-centered evidence to get client buy-in. Design Research is one of the fastest growing areas of design as organizations are trying to target design solutions more accurately and successfully. The book is intended for designers in all fields, architects, researchers, and business executives as well as students, seeking a foundational understanding of design research terms and techniques who want to create business value and strategic impact through informed design. Each method has a description of how to use the method, why to use the method and when to use the method. Further references are supplied.