Bill Veeck marketed, promoted, and sold baseball like no one before him and like no one since. Influenced and inspired by the classic sports book Veeck: As in Wreck, veteran author and motivational speaker Pat Williams has penned his 19th book, Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball"s Marketing Genius. Williams, senior vice president of the NBA"s Orlando Magic, insists that Marketing Your Dreams isn"t a Bill Veeck biography; instead, it"s a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It"s a book about extracting Veeck"s traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.