Created especially for the Australian customer!Take the first steps to small business success with this essential introductory guideAre you thinking about starting your own small business but don"t know where to begin? Or have you recently begun trading and discovered it"s not as easy as you thought? This easy-to-follow guide covers the small business basics, and includes handy tips and tricks to help you develop your business idea and ensure you"re primed for success.Weigh up the pros and cons of being your own boss -- discover the realities of working for yourself and whether it"s right for youDevelop a winning business plan -- formulate your goals and build a unique business strategyAssess the state of the market -- define your customers, test your product and analyse the competitionPick a business structure -- choose what kind of business is best for youUnderstand the fine print -- learn how to meet legal requirements with confidenceStay in the black -- understand Profit and Loss statements and learn how to budgetBuild good employee relationships -- discover which workplace legislation applies to youSell yourself with flair -- market your new business in the right way and at the right time