Economics for Business and Management Alan Griffiths and Stuart Wall Second Edition Reading through Economics for Business and Management has been both a pleasure and a revelation. A particular strength is the inclusion of self-assessed questions and practice activities. A nice user-friendly book, easy and logical to navigate, well indexed." Jamie Roper, StaffordshireUniversity This is an excellent economics textbook which admirably incorporates awareness of business management practices and theoretical approaches." Dr Ivan Weir, NewcastleUniversity An exciting introduction to the key principles of microeconomics and macroeconomics for aspiring decision makers of the future, with its global relevance emphasised by the existence of Chinese and Russian language editions. The second edition of Economics for Business and Management focuses on real-life business situations in both functional and strategic areas of business and management. It applies key concepts in economics and business to a wide variety of situations helping you to answer questions such as: *Why is offshoring now a major concern for South Korea?* What are the key characteristics for successful entry to new international markets? *How can sustainability" affect decision making within businesses? What"s new: *A new selection of case studies drawn from many business sectors using up-to-date and student-friendly examples such as branding at Topshop, the Rugby World Cup, Ikea,Daewoo and the London Olympics. *Balanced consideration of business issues in the UK, EU and globally are highlighted with new examples from a number of countries, including new growth economies such as China, India, Russiaand Korea. *This second edition continues to build on the successful active learning approach of the first edition with new questions, activities, exercises and checkpoints to stop and assess your understanding as you read through the text. Go to the book"s Companion Website www.pearsoned.co.uk/griffithswall when you see this icon in the text. You will find extra practice including interactive activities, Are you ready?" quizzes and exam style practice questions with instant feedback. This is the ideal textbook for students following courses in introductory economics with a business and management focus.Its detailed consideration of wider dimensions of the business environment, such as political, legal, ethical, sociocultural, technological and environmental issues, make it suitable for more general courses on the business environment with an economic underpinning. About the authors Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University. Stuart Wall is Professor of Business and Economics Education and Head of Department of International Business and Strategy at the Ashcroft International Business School, Anglia Ruskin University.