Creativity is a term often discussed in relation to education, particularly in the primary school. It is shown to be a powerful force which can be harnessed to increase the learning potential of teachers and children. This study explores what creativity means in both practical and theoretical terms for children, teachers and the context in which they work. Written in an accessible and readable style, it deals with the key areas of planning, resourcing, organizing, managing, and assessing creativity in schools. Cameos and classroom examples are used in order to indicate effective strategies for promoting creativity within and across curriculum subjects.