In August 2002, Pritchett and the Full Band independently released "Tougher Than The Rest" to critical acclaim and a sales reception topping any of Pritchett"s previous works. Over the next eighteen months, the band played more than 200 dates in seven states in an attempt to prove themselves as the hardest working band in the South. Because of their dedication, in June of 2003 Phil Pritchett and the Full Band were selected to be part of Budweiser"s True Music Live sponsorship and promotion program. For the band, this not only meant national radio campaigns featuring their music, but an even greater touring schedule to accommodate the multitude of Budweiser events around the region. The result of the constant touring was evident to anyone who witnessed a live show. These occasions turned into half party, half rock and roll revival. Though Pritchett released a live record, "Phil Comes Alive," in 1998, fans of "Tougher Than The Rest" begged him to capture a snapshot of his most recent incarnation of the live show. Phil obliged, and in the Fall of 2003 he enlisted the help of Cedar Creek Recording"s veteran engineer Adam Odor. That November, Pritchett and the Full Band recorded two nights in their home state of Texas. The product of these special nights became "Cool and Unusual Punishment: Live," the new 14-track record available in October 2004. Songs include: Doesn"t Make A Difference, Tougher Than The Rest, God Save The King, No Laughing Matter, Julianne Doesn"t Live Here Anymore, Willin" (w/Cody Canada), .....dreams, Mexican Restaurant, Her Brother Taught Her How To Fight, Woman To Me, Shelly, Marry Me Mary