This text helps students understand and analyze the segments of the textile and apparel industry. Incorporating the experience of the author and her previous publication, A Guide to Analyzing Your Fashion Industry Internship, this updated and revised guide with accompanying CD-ROM teaches students how to apply classroom theories to their real world experience. It also focuses on how the internship experience relates to the organization s customers, business environment, competition, fashion trends, and more, while encouraging interns to view the fashion industry from a new perspective.