Economics of the Eastern Mediterranean Region
Price 4.61 - 66.63 USD
It used to be that international business and the small enterprise sector were almost mutually exclusive. Internationalization was generally limited to large corporations, while small firms tended to be local. Those days are gone. Increasing global competition is changing the nature of knowledge necessary for success in commerce. Firms now need to seek opportunities beyond familiar turf and traditional markets. For this reason, this study examines business issues and the environment for enterprise in a variety of contexts around the Middle East. The information provided should help entrepreneurs decide where to invest, where to focus their expansion efforts and where to be especially cautious. Thus the guide - written in easy-to-understand language - seeks to help entrepreneurs avoid costly mistakes.