In 2005 ITV celebrated its 50th anniversary, and ITV: The People"s Channel has been published to mark this milestone. It"s all between these covers—drama, entertainment, comedy, news, and current affairs. The book"s publication accompanied Melvyn Bragg"s acclaimed five-part series The Story of ITV: The People"s Channel, first broadcast during summer 2005. The book also contains material from exclusive interviews with many of the key figures in ITV"s history, including David Frost, Michael Grade, Trevor McDonald, Roger Moore, and Michael Parkinson.