"ExtraBold® is the compendium of all the imagery of Serial Cut™, a Spanish design studio established in Madrid in 1999 by Sergio del Puerto that focuses on art direction for international projects. Showcasing more than 150 projects --from the early years till present time-- some pages of this book also contain AUGMENTED REALITY, easily displayed through your iPhone and iPad camera, connecting to the following media content: 18 3D VIRTUAL FIGURES, 14 MAKING OF VIDEOS, 16 COMMERCIAL VIDEOS, 11 ZOOM IMAGES and 3 NAVEGABLE WEBSITES The studio invited their 9 favorite international artists to remix one artwork from their portfolio, as an homage to the studio: Alex Trochut, Bartholot, Grandpeople, HelloHikimori, Julien Valleé, Romain Lenancker, Mr.Oso, Plenty and Studio Output."