Def Jam, the legendary Hip Hop label, has been crate-digging again and are re-issuing the twelve inch vinyl singles that helped launch the label back in the "80s before it went on to become one of the most recognizable hip music labels in the world today. "It"s The Beat" by The Hollis Crew was a side project of Jam Master Jay of Run DMC and is considered to be "the lost Run DMC" record. Co-produced by by Joseph Simmons (the Run of Run DMC) this is a rare and much sought after slab of wax. Mercury. 2007.