From the arts to business - creativity is the key to a richer, fuller life. It is the passion and originality that stimulates new ideas and the stamina to carry them out. Without it, businesses fail, canvases remain empty, gardens unplanted, music stilled. But the creative muse is often elusive. Now this inspiring yet practical guide to creativity reveals the keys to unlocking the creative potential in each and every person. Easy-to-read and implement, the process presented here has helped people in all walks of life generate the passion and originality they need to unleash creativity and live more meaningful lives.