NHS, Inc. is a United States sports equipment and outfit company based in Santa Cruz, California. NHS"s main products include skateboard decks, wheels, snowboarding gear and surfing equipment. The company was founded in 1973 by northern California surfers, Rich Novak, Doug Haut and Jay Shuirman. Santa Cruz Skateboards is a brand of skateboards manufactured by NHS, Inc. It"s a Duff can. It"s a skateboard. It"s the "Duff Can" skateboard!!! Super wide deck, Krux The Man Trucks and soft OJ 60mm 78A Hot Juice wheels for a smooth ride down to the corner store. They"re Cruzers, not longboards! Simpsons Duff Can Cruzer Complete Skateboard from Santa CruzComplete Skateboard from Santa CruzSanta Cruz Skate branded Complete Skateboard