We"re family guys (wife, kids, pets!) so when it comes to making those everyday tough choices for your babies hey, we get it. "is it safe? Gentle? Wait, does it work??" We make our products especially for babies, but they"re for parents too! Whether they protect, nourish, moisturize or clean, we make sure they always soothe a parent"s mind. Let us know what you think! Founding Fathers at BabyGanics Babies, toddlers - heck why not the whole family? Everyone will want to frolic in these safest suds. Non-toxic, plant based, tear-free; it"s hard to believe how well it cleans from head to toe. It works hard. You play safe!