Little ones will love this vinyl Stephen Joseph Go Go Backpack - Butterfly with colorful applique designs! They are designed for preschoolers through 2nd graders and are large enough to hold books and school papers. Add a matching lunchbox to complete the set! Stephen Joseph Inc. ...It all began as Alexandra & Company in 1981 with an idea to make personalized fabric frames. Within a short time, Alexandra "Alix" Buckley was overwhelmed with business and convinced her husband, Stephen Joseph Buckley, to join her! Together, with their sometimes surprising resourcefulness and genuine determination, they have grown from a garage into a beautiful 100,000 sq. ft. facility. They"ve gone from one employee, who is still with them today, to a team of over 125 and counting! They still offer a collegiate sorority line by Alexandra & Company, plus their Kid Tees line of creative t-shirts geared for the souvenir market and, of course, their bright and colorful line of children"s gifts. With their passion for detail, boundless creativity and belief in the endless possibilities, they continue to look forward to the future!