In the flurry of everyday deadlines and the many pressing demands on their time, it"s easy for business owners to forget the real reasons they started a business in the first place. Soul Trader helps logical-minded business owners ensure that they find life balance, get to be creative and understand the human aspects of winning and keeping customers. Aimed at both new and established business owners, Soul Trader helps readers identify their life and business goals, develop a simple strategy and plan of action, understand and build on their brand and boost confidence and develop creative thinking and communication skills. Rasheed Ogunlaru delves into the heart of what makes businesses really work and offers a way for entrepreneurs to define clear goals, motivate people, improve creativity and enhance profitability.